Harley-Davidson

Harley-Davidson: "And who better than a Harley customer to explain what that means. Alec Wilkinson writing in The New Yorker says, 'If you ride a Harley, you are a member of a brotherhood, and if you don't, you are not.' For Harley, it is that complex and that simple. All their products spark a feeling, kindle a memory and point to the journey ahead. For Harley management, if it doesn't, it doesn't qualify as a genuine Harley."