Harley-Davidson

Harley-Davidson: "Sitting in his studio at the company's headquarters in Milwaukee, Willie G. surveys the gas tanks and fenders laying around the room. He points to an engine hanging on the wall as if it were a prized painting. 'That's the heartbeat of the company, right there,' he says. 'Our classic V-twin engine. It's a highly evolved and sophisticated cousin of the one my grandfather developed in 1909. That's a trademark, and like other unique elements of a Harley, we protect and nurture it very carefully.'"