Harley-Davidson

Harley-Davidson: "Just mention the word design and the guys at Harley move closer. Their eyes sharpen, and right away they want to know where you're coming from. Make no mistake, design carries a unique, time-honored definition at Harley-Davidson, America's oldest and most renowned motorcycle company. 'Everything about us starts with the motorcycle,' says Ken Schmidt, Harley's director of communications. 'When we speak of design our minds turn immediately to the bikes we build and the reasons our customers love them.'
As it should. After all, a Harley-Davidson motorcycle is more than just a mode of transportation or ordinary product. It's an American icon that is much loved and recognized around the world. So, while the Harley-Davidson Motor Company is dedicated to continuous innovation, it has opted for evolution more than revolution to carefully preserve the elements that make a Harley distinct - the trademark V-twin engine, the teardrop gas tanks and oversized speedometer, among other styling details.
'We are constantly improving and modernizing the machine,' Schmidt comments, 'yet every model retains the classic components. That's what our customers want, and that's also, I believe, what sparks the strong emotional attachments that Harleys generate.'
These elements have been part of Harley design almost since the company's beginning in 1903. In the ensuing 93 years, the company has been building the things of which dreams are made - rumbling muscular machines that owners claim liberate and transform them as if by magic.
Joining the Harley Owners Group (or becoming a H.O.G. member), is not so much about buying a bike as embracing a unique recreational lifestyle. No other 'product' can draw thousands of enthusiasts to weekend rallies staged around the country. Or evoke such pride and identification "