Harley-Davidson: "'We are constantly improving and modernizing the machine,' Schmidt comments, 'yet every model retains the classic components. That's what our customers want, and that's also, I believe, what sparks the strong emotional attachments that Harleys generate.'
These elements have been part of Harley design almost since the company's beginning in 1903. In the ensuing 93 years, the company has been building the things of which dreams are made - rumbling muscular machines that owners claim liberate and transform them as if by magic."
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